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The NCAA brings in over 800 millions dollars a year

this is from a combination of sales of video games, player jersey and a multitude of other things. Which all of these things have the players likeness that is exploited for the gain of everyone but the individuals who make it possible to sell these things.

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"Lets Start Paying College Athletes"
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Athletes are an unpaid labor force
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The NCAA brings in over 800 millions dollars a year
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Athletes get no money from sales of things carrying their likeness
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Athletes get no money from sales of things carrying their likeness
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Coaches and Schools reap all the benefits from the work of athletes
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College football and basketball generate enormous amounts of money
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