3.4.7 Develop and manage packaging strategy (10154)

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3. Market and Sell products and services
3.4 Develop and manage marketing plans (10104)
3.4.7 Develop and manage packaging strategy (10154)
3.4.7.1 Plan packaging strategy (10178)
3.4.7.2 Test packaging options (10179)
3.4.7.3 Execute packaging strategy (10180)
3.4.7.4 Refine packaging (10181)
3.4.1 Establish goals by channels/segments (10148)
3.4.2 Establish marketing budgets (10149)
3.4.3 Develop and manage media (10150)
3.4.4 Develop and manage pricing (10151)
3.4.5 Develop and manage promotional activities (10152)
3.4.6 Track customer management measures (10153)
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