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3.4.6 Track customer management measures (10153)

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Current Industry Business Process Framework as proposed by APQC
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Business Management System - Operational Process
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3. Market and Sell products and services
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3.4 Develop and manage marketing plans (10104)
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3.4.6 Track customer management measures (10153)
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3.4.6.1 Determine customer loyalty/lifetime value (10173)
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3.4.6.2 Analyze customer revenue trend (10174)
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3.4.6.3 Analyze customer attrition and retention rates (10175)
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3.4.6.4 Analyze customer metrics (10176)
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3.4.6.5 Revise customer strategies plans based on metrics (10177)
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3.4.1 Establish goals by channels/segments (10148)
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3.4.2 Establish marketing budgets (10149)
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3.4.3 Develop and manage media (10150)
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3.4.4 Develop and manage pricing (10151)
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3.4.5 Develop and manage promotional activities (10152)
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3.4.7 Develop and manage packaging strategy (10154)
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