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3.4.5 Develop and manage promotional activities (10152)

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Current Industry Business Process Framework as proposed by APQC
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Business Management System - Operational Process
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3. Market and Sell products and services
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3.4 Develop and manage marketing plans (10104)
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3.4.5 Develop and manage promotional activities (10152)
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3.4.5.4 Evaluate promotional performance metrics (10170)
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3.4.5.1 Define promotional concepts (10167)
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3.4.5.2 Plan and test promotional activities (10168)
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3.4.5.3 Execute promotional activities (10169)
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3.4.5.5 Refine promotional performance metrics (10171)
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3.4.5.6 Incorporate learning into future/planned promotions (10172)
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3.4.1 Establish goals by channels/segments (10148)
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3.4.2 Establish marketing budgets (10149)
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3.4.3 Develop and manage media (10150)
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3.4.4 Develop and manage pricing (10151)
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3.4.6 Track customer management measures (10153)
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3.4.7 Develop and manage packaging strategy (10154)
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