3.4.5 Develop and manage promotional activities (10152)

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Current Industry Business Process Framework as proposed by APQC
Business Management System - Operational Process
3. Market and Sell products and services
3.4 Develop and manage marketing plans (10104)
3.4.5 Develop and manage promotional activities (10152)
3.4.5.4 Evaluate promotional performance metrics (10170)
3.4.5.1 Define promotional concepts (10167)
3.4.5.2 Plan and test promotional activities (10168)
3.4.5.3 Execute promotional activities (10169)
3.4.5.5 Refine promotional performance metrics (10171)
3.4.5.6 Incorporate learning into future/planned promotions (10172)
3.4.1 Establish goals by channels/segments (10148)
3.4.2 Establish marketing budgets (10149)
3.4.3 Develop and manage media (10150)
3.4.4 Develop and manage pricing (10151)
3.4.6 Track customer management measures (10153)
3.4.7 Develop and manage packaging strategy (10154)
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