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3.4.3 Develop and manage media (10150)

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Current Industry Business Process Framework as proposed by APQC
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3. Market and Sell products and services
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3.4 Develop and manage marketing plans (10104)
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3.4.3 Develop and manage media (10150)
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3.4.3.1 Define media objectives (10158)
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3.4.3.2 Develop marketing messages (10159)
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3.4.3.3 Define target audience (10160)
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3.4.3.4 Engage media provider (10161)
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3.4.3.5 Develop and execute advertising (10162)
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3.4.3.6 Develop and execute other marketing campaigns (11253)
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3.4.3.7 Assess brand/product marketing plan performance (11254)
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3.4.1 Establish goals by channels/segments (10148)
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3.4.2 Establish marketing budgets (10149)
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3.4.4 Develop and manage pricing (10151)
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3.4.5 Develop and manage promotional activities (10152)
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3.4.6 Track customer management measures (10153)
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3.4.7 Develop and manage packaging strategy (10154)
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