3.4.2 Establish marketing budgets (10149)

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3. Market and Sell products and services
3.4 Develop and manage marketing plans (10104)
3.4.2 Establish marketing budgets (10149)
3.4.2.1 Confirm marketing alignment to business strategy (10155)
3.4.2.2 Determine costs of marketing (10156)
3.4.2.3 Create marketing budget (10157)
3.4.1 Establish goals by channels/segments (10148)
3.4.3 Develop and manage media (10150)
3.4.4 Develop and manage pricing (10151)
3.4.5 Develop and manage promotional activities (10152)
3.4.6 Track customer management measures (10153)
3.4.7 Develop and manage packaging strategy (10154)
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