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3.2.1.1 Define offering and positioning (11169)

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3.2.1 Define offering and customer value proposition (11168)
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3.2.1.1 Define offering and positioning (11169)
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3.2.1.2 Develop value proposition including segments (11170)
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3.2.1.3 Validate value proposition with target segments (11171)
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3.2.1.4 Develop new branding (11172)
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