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3.1.1.3 Analyze market and industry trends (10110)

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3.1 Understand markets, customers, and capabilities (10101)
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3.1.1 Perform customer and market intelligence analysis (10106)
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3.1.1.3 Analyze market and industry trends (10110)
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3.1.1.1 Conduct customer and market research (10108)
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3.1.1.2 Identify market segments (10109)
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3.1.1.4 Analyze competing organizations (10111)
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3.1.1.5 Evaluate existing products/brands (10112)
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3.1.1.6 Assess internal and external business environment (10113)
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