3.1.2 Evaluate and prioritize market opportunities (10107)

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3.1 Understand markets, customers, and capabilities (10101)
3.1.2 Evaluate and prioritize market opportunities (10107)
3.1.2.1 Quantify market opportunities (10116) LMWM
3.1.2.2 Determine target segments (10117) LMWM
3.1.2.3 Prioritize opportunities consistently (10118)
3.1.2.4 Validate opportunities (10119)
3.1.1 Perform customer and market intelligence analysis (10106)
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