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3.1.2 Evaluate and prioritize market opportunities (10107)

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3.1 Understand markets, customers, and capabilities (10101)
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3.1.2 Evaluate and prioritize market opportunities (10107)
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3.1.2.1 Quantify market opportunities (10116) LMWM
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3.1.2.2 Determine target segments (10117) LMWM
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3.1.2.3 Prioritize opportunities consistently (10118)
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3.1.2.4 Validate opportunities (10119)
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3.1.1 Perform customer and market intelligence analysis (10106)
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