1.1 Define the business concept and long-term vision (10014)

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1. Design Strategy and Vision
1.1 Define the business concept and long-term vision (10014)
1.1. Assess the external environment (10017)
1.1.2 Survey market and determine customer needs and wants (10018)
1.1.3 Perform internal analysis (10019)
1.1.4 Establish strategic vision (10020)
1.2 Develop business strategy (10015)
1.3 Manage strategic initiatives (10016)
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