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1.1 Define the business concept and long-term vision (10014)

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1. Design Strategy and Vision
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1.1 Define the business concept and long-term vision (10014)
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1.1. Assess the external environment (10017)
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1.1.2 Survey market and determine customer needs and wants (10018)
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1.1.3 Perform internal analysis (10019)
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1.1.4 Establish strategic vision (10020)
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1.2 Develop business strategy (10015)
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1.3 Manage strategic initiatives (10016)
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