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Slow Lane Travelers will be NEW offers or Competitive Advantage types

Industry Analyst determine the offer maturity
Innovation models-R&D investments
Acquisition Offers - Combines current and acquired items in an offer
New Business Models

Each of these types are defined in the annual strategy process.

RELATED ARTICLESExplain
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Highway Analogy (an Outside In) business and enterprise view
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Transactional Capability
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Entry onto a highway
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Slow Lane Travelers will be NEW offers or Competitive Advantage types
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Fast Lane will be your proven and core offers based on a resale model.
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Middle Lane Travelers will have cleared the internal quality standards
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