Continuous reframing
change is speeding up and outrunning culture change -- the firm's product is translated into the 167 countries in the frame of the country's culture Jean Wilson
[full original] speed change is speeding up across the globe outrunning culture change -- the reason for the firm (its product) is translated into the 167 countries in the frame of the country's culture (how our firm is valuable is told back to us in terms of the culture served) .. then those values are lived in the firm as those cultures (defining the good)