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Purposes of business system in society

Still too many people think that the main purpose of business is making money. This flawn, primitive belief may be important reason responsible of high percentage of business failures.

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Purposes of business system in society
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Profit is by-product
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Circular flow of money - dual purpose of economic system
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Meaning of wealth
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Purpose of firm = make profits
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Purpose of the firm = maximising shareholder value
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must ensure survival/longevity of the company
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Behaviour ethics of personel
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Business mind-set or worldview
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Context Drives Sustainability Metrics
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Deliver services not products
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Improves the Whole
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Living enterprise
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Ownership
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Personal Accountability
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Vision and Policy -- Santiago Matalonga
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Well-being of participants
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Win/win
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