• The use of Social Networks has risen to 55% in Spain in accordance to a recent ONTSI (Spanish National Observatory for Telecommunications and the Information Society) report (www.ontsi.red.es). Social networks are used for personal but also professional target (39%). New activities are emerging, like multi-tasking, co-creation, mobility, interactivity, geolocalization, social commerce (43% trusts more friends' opinions rather than trademarks).

• The increasing use of social networks, where the consumer generates also his own contents ("prosumer"), is changing the online business models and creating new business opportunities. For example CLAND is promoting in Andalusia the cooperation, research and growth of a cluster of digital and audiovisual content producers who can benefit from this new economy.

• The Spanish digital sector has grown a 14% on average per year during the period 2006-2010, generating an increasing demand for more specialised (and more) digital professionals.

• Digital competences are increasingly needed for skilling and employment; thus the initiatives which equip – even vulnerable – people with digital competences help to ameliorate their employability. Such initiatives help prevent labour discrimination, equip people with e-skills, provide tools for competence assessment, train users to find jobs online, guide them to find resources and introduce people to the use of Social Networks for employability purposes.