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"The semantics are in the user, not the system" Clay Shirky"Here is the damn information, you make the decision. You are the human. I'm just a machine." IBM System of systems
"Critically, the semantics here are in the users, not in the system." -quoting Shirky- "System" here means the technical one, but in effect we have always to do with a "sociotechnicallly looping system" with us minds as elements in the loop. Or in other words we are _deeply_ wired with our own artifacts. So any transformation is from the "inside", only apparently from the system-outside. (Willi Schroll -TNE conversation)
Here expand and link to Maturana, the biology of knowledge.
Explore further Shirky's Cognitive Surplus put to work.