Distributed & Viral
The living WE is everywhere. It snowballs ideas, innovations and practices and expands consciousness.
Geoffrey West talks of scaling of organizations versus scaling of cities suggesting that the superscaling of cities is related to the proximities of the fringes, and I would add, to the very existence of distributed diversity that allow the fringes to exist. So if segmentation is an assembly of likeminded or similar cultured bubbles -such as Keith Windschuttle's anglosphere-, this might not be propitious to idea collision and friction and to cross pollination and meme diffusion from which innovation and evolution emerge. Diversity must be distributed physically and within networks for things to happen.
The edge is not on the margin or the fringe, it is distributed within the core.
Elaborate on diversity of knowledge and experience that opens up boundaries of reference.
Explore solid vs liquid vs gas
The diffusion of memes...
Examples of snowballing political actions/movements. Avaaz, Purpose.com, OWS
Examples of well orchestrated cause campaigns
Examples of learning journeys world café etc... discussion based