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Purpose: Need to build consumer confidence in online shopping

To address the concerns related to trust that the consumers have when they shop online, mainly via trustmark initiatives in Europe.

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Digital Agenda Assembly 2011
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Day 2 – 17 June 2011
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Workshops – Day 2
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1: Information & Reliability (Day 2)
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W14: Building confidence for the digital single market via Trustmarks
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Purpose: Need to build consumer confidence in online shopping
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Action—Working Group preparing code of conduct for EU online retailers
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Status: Some trustmark schemes exist—need to increase impact / scale
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