Room H - Autoworld Museum Groundfloor, 17/06/2011 (9.30-13.00)

Attractive content offers will stimulate demand for higher broadband speeds and capacity, which in turn creates the business case for investments in faster networks.

Economic growth and the development of new business models in the creative industries depend considerably on efficient clearing, licensing, reporting and distribution of royalties systems which can be supported by digital technologies.

The workshop will also provide an occasion for broad stakeholder dialogue on the future challenges and vision of intellectual property management in the digital environment.

This workshop is related to Digital Agenda action 4 and action 5.

AGENDA

This provisional agenda gives a short overview of what you can expect from Workshop "ICT and management of creative content" at the Digital Agenda Assembly on 17 June 2011. The Agenda will be soon updated.

Introduction

“Technical demonstrator"

The technical demonstrator will present use cases from different content sectors, including music, audiovisual content and publishing to give concrete examples and to illustrate the complex and abstract licensing processes, e.g. through metadata, standards and databases.

Q&A session

Panel 1: Promoting and rewarding creativity and business

In the first moderated panel, the different points of view on the use of IT as a tool for management of creative content will be presented by panel members from different stakeholder-groups, including:

 Artists/Performers

 Right owners

 Commercial users

 Consumers

Q&A session

Break

Panel 2: How can policy assist in the implementation of sustainable and innovative creative businesses to the benefit of consumers?

The second panel is dedicated to the discussion of the role of public policy. The panel will particularly include representatives of the

 European Parliament and the European Commission

 Private sector stakeholders

Q&A session

Conclusions

Session organiser: Philipp RUNGE (European Commission)

Workshop hashtag

#daa11ipr