We think the future is about endless experimentation, that this is a journey which has barely begun. To us it seems fairly evident there are two features of this new information ecosystem which it would be foolish to ignore, whichever camp you're in: openness and collaboration. Openness is shorthand for the way in which the vast majority of information is, and will continue to be, part of a larger network, only a tiny proportion of which is created by journalists. Information may not want to be free, but it does want to be linked. It's difficult to think of any information in the modern world which doesn't acquire more meaning, power, richness, context, substance and impact by being intelligently linked to other information. Collaboration refers to the way we can take this openness one stage further. By collaborating with this vast network of linked information -- and those who are generating and sharing it -- we can be infinitely more powerful than if we believe we have to generate it all ourselves.