We need a different target for success, and a new way of measuring success. Rather than a constant growth state economy (CGSE) we must instead develop and recognise the value of a Steady State Economic (SSE) model. One of the fundamental changes we must push through is one of systemic performance measurement. Businesses, individuals and State economies must recognise the inherent value of the “steady state”. This will require no small degree of re-evaluation in how we set targets, reward success, measure performance and encourage desirable action. Lowering the “per unit” ecological footprint of anything produced by business isn’t enough, if the gross output of the business is expected to infinitely rise. Only recognising that a steady state model is actually not only desirable, but also one modelled on the normal course of events in the world will create the necessary formula for truly sustainable economic and human activity.