|Excerpt / Summary|
Web 2.0 is all about building on top of the web (which is itself built on top of the internet). Facebook is a perfect example of a company building a platform that people are prepared to sign up to. Flickr and YouTube are others.
What these companies understand is that the web is a place, not a destination. If your business model rests on selling advertising, you need to think more creatively about attracting - and keeping - people to your site. They don’t hang around newsagents.
And once you’ve created a successful platform, you can sell it to others.