Digital technologies can help institutions market themselves to a wide mix of potential students and ensure that the applications process is fair. Digital technologies can also help with student retention by offering flexible and innovative ways to learn.
One example is how online learning can support those people who may not be able to leave their homes or workplaces in order to study - such as this JISC project which allowed people studying for a fully taught foundation degree in e-communications to learn through The Sheffield College with Sheffield Hallam University. <http://www.jisc.ac.uk/whatwedo/programmes/elearningcapital/heinfe/wpte.aspx>
There's more about how digital technology can support an institution to recruit a wider mix of students on JISC's website. JISC is the UK's technology consortium for universities and colleges. <http://www.jisc.ac.uk/supportingyourinstitution/studentjourney/wideningparticipation.aspx>