CitationsAdd new citationShow all for map Filling the Science Communication Gap
Author: Andrew C. Revkin - Dot Earth Cited by: David Price 7:53 AM Tuesday 27 March 2012 GMT URL:
| | Excerpt / Summary Specialized journalists now occupy a shrinking wedge of a fast-growing pie of light-speed media. This reality threatens to erode the already limited public appreciation of science. But the situation also presents a great opportunity – and responsibility – for scientists, their institutions, and their funders. Institutions that thrive in this world of expanding, evolving communication paths are those willing to engage the public (including critics) and to experiment with different strategies. The alternative is to hunker down, wait for misinformation to spread, and then – after the fact – sift fact from hype. |
The Changing (Communication) Climate
Author: Andrew C. Revkin - Dot Earth Cited by: David Price 7:55 AM Tuesday 27 March 2012 GMT URL:
| | Excerpt / Summary One of my mantras these days is that traditional media are a shrinking wedge of an explosively growing pie of communication options. I make the point frequently in encouraging scientists and their institutions to recognize that the old model of drafting a press release and waiting for the phone to ring is not the path to efficacy and impact. |
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