If we assume that scaling of structural/institutional innovation and value change happen in a loop, bootstrapped by human/technology feedback system within the people/software/hardware network, then critical to the transformation are the initiation of the loops and their diffusion, distribution. This means activating and accelerating meaning making and adoption. Narratives, visualizing possibilities and resources and change in the making, represented and in mind, are a factor of pull and acceleration. And there are more socio-technical things to be done here. Could we imagine things like sharing protocol/process/system at the individual innovation initiative level to plug or aggregate into something bigger, and metamining aplications to pull relevant info once some intent is formed? If we are talking of values change and adoption of new ways "willing" people need to be able to access and understand possibilities, be inspired enough to intent action, feel empowered enough to carry it out, and enabled enough to achieve and diffuse the innovation by spreading it actively or by imitation.